The number of Hispanic TV Households has grown nationally by close to 33% over the past ten years adding nearly 3.6 million TV Households.” (Nielsen, 2015)

  • Hispanics spend an average of 17.3 hours per week watching Spanish-language television, compared with 11.6 hours per week watching English-language television.
  • 85% of African Americans watch local TV news, compared to a 78% national average.
  • Spanish-language-dominant households view 78% of their TV in Spanish, while households that speak Spanish and English equally view 50% of their TV in Spanish.