Hispanics will account for 40% of the growth in the eligible electorate in the U.S. between now and 2030 (Pew Research Center, 2012)

  • The Hispanic share of eligible voters has risen from 8.6% in 2006 to 11% in 2014.
  • Annually, about 800,000 U.S.-born Hispanics turn 18 years old, which is the eligible voting age in the United States. (Nielsen, 2014)
  • In 2015, 40.4 million Hispanics (aged 12+) listened to radio weekly, an 11% increase from 2011. About 95% of Hispanics tune into the radio on an average week.
  • Hispanic radio listeners (aged 12+) averaged 12 hours and 54 minutes per week.
  • 72% of Hispanics prefer radio compared to 46% for non-Hispanics.
  • In major markets, Hispanics are 2 to 3 times more engaged with Spanish-language radio than with English-language radio.
  • 49.4% of Hispanic listeners choose a primary format that is entirely or mostly Spanish-language formatted.