While Asian Americans are not a monolithic group, the vast majority are not overly partisan and often a key swing voter block in many electoral districts

  • According to the U.S. Census Bureau, the number of U.S. residents in 2013 who were Asian is about 19.4 million
  • Asian Americans are the fastest growing ethnic group in the country. About 79% of Asian American adults are immigrants or foreign-born, bringing with them different cultural traditions, multiple languages that continue to influence and guide their personal choices, viewing habits and consumer choices.
  • Asian Americans families are focused on their future, but maintain strong cultural ties to their past.
  • While Asian Americans are not a monolithic group, the vast majority are not overly partisan and often a key swing voter block in many electoral districts.
  • Understanding how to communicate with this diverse population and what delivers them to the polls is key. Ad placement whether it is online, in print or on television could be a real difference-maker in upcoming races.