16.6 Million registered African American voters in 2014

  • There are approximately 42 million African Americans in the United States, or about 13.2% of the population.
  • In 2015, 31.3 million African Americans (aged 12+) listened to radio weekly, a 5% increase from 2011.
  • Radio reaches 95% of African American listeners aged 25-54 over the course of a week for an average of 16 hours and 24 minutes per week.
  • 31% of African Americans listed to Urban Adult Contemporary radio stations as their primary format. This format captured 40% of all listening among African Americans aged 45-64, and is the most-listened-to in all demographics aged 18 and up.