Our Work

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about us

We create TV and Radio ads that reach, impact and convert voters.

Potomac Waves is a media strategy and production firm that creates cost-effective specialty media plans to complement traditional media strategies.

We know our stuff

Cost Effective

and Research Driven

Potomac Waves prepares cost-effective, research-driven specialty media plans that complement mainstream media strategies.

Potomac Waves is a proud member of the National Association of Diverse Consultants

nadc

High Quality

Ads

Whether you are trying to reach African Americans, Asian Americans or Hispanics, as a part of your team we will produce high-quality ads that resonate with the right audience.

approach

We work with campaigns from the initial stages of paid media planning until the polls close on Election Day.

08

Discuss

02

Research

01

Plan

09

Execute

06

Review

07

Launch

who we are

We love creating ads that really make a difference within the communities we are trying to reach.

Whether it’s GOTV or persuasion, we seek to get these communities active and engaged on an issue and voting for our candidate.

Meet the team
Sharon I. Páez

Sharon I. Páez
Founder

Potomac Waves will always keep your goals, interests and budget as our top priority.

what we do

Whether you are trying to reach African Americans, Asian Americans or Hispanic voters,

we write and produce high-quality radio and television ads that communicate the right message to the right audience. We take the time to target with precision, negotiate the lowest rates and account for every last penny. We stake our reputations on it.

📈

16.6 Million registered African American voters in 2014

African Americans watch the most television of any group

Hispanics will account for 40% of the growth in the eligible electorate in the U.S. between now and 2030

The number of Hispanic TV Households has grown nationally by close to 33% over the past ten years adding nearly 3.6 million TV Households."

👍

While Asian Americans are not a monolithic group, the vast majority are not overly partisan and often a key swing voter block in many electoral districts

What is Specialty Media?

Specialty media is content that is tailored to a specific group or targeted media market at a specific demographic.

Want to hire us?

Contact

Get in touch with us

Address:

Washington, DC

The Washington Harbour

3000 K Street NW

Suite 320

Washington, D.C. 20007

Los Angeles, CA

1910 West Sunset Blvd, Suite 660

Los Angeles, CA 90026

Phone/Email:

Phone: 202-298-1720

E-mail: spaez@potomacwaves.com

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